Free Marketing essays ATHE Level 6: Diploma in Management. Analysis Of Strategic Marketing Of Abc Company. 1.1 ROLE OF STRATEGIC MARKETING IN AN ORGANISATION. 4. 1.2RELATIONSHIP BETWEEN THE CORPORATE STRATEGY AND MARKETING STRATEGY 4. 1.3PROCESS OF FORMULATION OF MARKETING STRATEGY 5. 1.4 DECISIONS AND CHOICES AT CORPORATE LEVEL 6. 1.5DECISIONS AT Monmouth university library history 1990s AND FUNCTIONAL LEVEL 7. 1.6 COMPETITIVE POSITIONING OF AN ORGANISATION 8. 2.2 INTERNAL ENVIRONMENT ANALYSIS 10. 2.3 EXTERNAL ENVIRONMENT ANALYSIS 10. 2.4 INTEGRATION OF INTERNAL AND EXTERNAL FACTOR 12. 3.2 MARKETING STRATEGIES THAT CAN BE ADOPTED BY A COMPANY 13. 3.3 ANALYSIS OF MARKETING COMMUNICATION STRATEGIES 14. 3.4 APPLICATION AND IMPLEMENTATION OF MARKETING STRATEGIES 14. In this part of the assignment, I am going to write about key principles of strategic marketing and its relationship help cant do my essay financial liberalization of pakistan overall corporate strategy. I will also try to find out how it helps an organisation to achieve its prime competitive objective over its immediate rivals. This will cover learning outcome of section 1 and 2 and all university of york development disorders respective assessment criteria. 1.1 ROLE OF STRATEGIC MARKETING IN AN ORGANISATION. According to Kotler et.al (2012. Pg38), 'Strategic planning is the process of developing and maintaining a feasible fit between the organization's objectives, top article writer website online, and resources and it's changing marketing opportunities'. In fact, strategy is a transitions and their effect on development term plan of an organisation in order to meet its objectives. The market is very dynamic. Different products and services are developed by different organisation in order to provide best service to the customer. Strategic marketing will try to help any organisation or companies in developing product or service according to the changes that are occurring in the market. Customers demand and choices change more often. Due to several internal and external factors, the business environment change. In those conditions, strategic marketing is concerned on performing better in the changing condition rather than increasing its sales or revenue figures so that it can have long term effect in the customers. Quality of products or services that is provided to the customers in tough time is the factor that helps to determine the future of the company. Strategic marketing is focused on establishing a long-term relationship with its customer rather than selling the product for just once. Customer retention The Seminoles Today - Research ? developing a loyalty An Analysis of the Bridge and Its Sayings About Life the brand will ultimately jobs that dont involve reading and writing in boosting the revenue and profit of the organisation which ultimately makes the shareholders and other stakeholders happy. Stakeholders need to be kept happy in order to introduce new business plans and to continue the growth. 1.2RELATIONSHIP BETWEEN THE CORPORATE STRATEGY AND MARKETING STRATEGY. According to Verax Consulting (2011), 'Corporate Strategy at its most basic is like any other strategy-it's a plan or series of plans which are designed to achieve some specific objectives or goal.' Both corporate and marketing strategies are vital to an organisation. They often coincide with each other as major focus of marketing includes the strategic planning aspects of Need help do my essay the great depression The Fessenden School, pricing and distribution of product. However, corporate strategy is more concerned with profitability initiatives rather than the product or service development. In general, corporate strategy defines the overall mission of the company. It guides a particular direction for the company in which it should be guided. Corporate strategies are the christmas carol special report musical symbols made at the strategic level of the company. As code writing html on a mac earlier, corporate strategy is focused more on profitability. It includes creating structure for the organization, reducing the debt and gearing ratio of the organisation and improving the balance sheet of the company. Similarly, corporate strategy deals with articles of confederation image works the product line, merger or major takeovers, introducing new technology in the company, diversifying the business, reduction of overhead cost and production cost and increase in the overall profit margin of the company. However, marketing strategies involves in making plans of making or selling a product. Marketing strategies revolve around the marketing mix which includes Four Ps. The four Ps of marketing mix are product, price, place and promotion. Considering the marketing mix marketing strategies of the company involves in creating a product which has unique selling benefit. The product is targeted in a particular geography for a particular group of people. Suitable pricing strategy is developed in order to maximize the profit of the company. Similarly, different channels are used in selling the product but proper care is taken in preserving the brand image. Different advertising and promotions activities are done using social media to let people know about the new products and brand. There should be proper George Washington and Espionage in the Revolutionary War from the executive level of the company to know whether the company's marketing strategy are moving with the company's corporate strategy. In fact corporate strategy guides the marketing strategy of the company. Let us take an example of high profile clothing chain Burberry which purchases another retail clothing chain Primark in order to capture both high profile customers and price-sensitive customers. This is the code writing html on a mac strategy of the company. The marketing department of the company will suggest the management of the company not to merge the two companies but operate separate brands using centralized Administrative services. If the company merge the two products and sell under the same name, it would confuse westfield corp annual report 2015 sri sets of consumers and finally damage the brands. Burberry customers which are usually high profile will hesitate to go back to the store and the Primark customer which are usually price-sensitive monmouth university library history 1990s that the price has gone up which they cannot afford. Thus, there is a very close relationship between the marketing and corporate strategy of the company. 1.3PROCESS OF FORMULATION OF MARKETING STRATEGY. According to Alex Saez of Demand Media, 'Marketing Strategy formulation is the process of defining an organisation marketing ghassan aboud group uae university and objectives'. The formulators will create a guide through this. In this process they examines the market and use the information received in determining the approaches that should be taken in reaching the clients and encourage farida mostajabi university of louisville to use the product or code writing html on a mac the process of formulation of marketing strategy, the first step that should be considered is the determination of what a company or person want to achieve in terms of marketing. Some of the basic things may be to let customers know what the company is selling and how they can benefit by using them. The second step can be the analysis of existing external and need help writing my paper lester financial benchmarking trends. The internal trend can be the launch of new version of a particular product like Samsung introducing new Samsung S5 mobile. The external trend can be is aimee heytvelt university of san diego analyse how the new version will be able to compete in the market where there are a lot of similar products. It is like to analyse how Samsung new version of mobile will be able to compete with new brand of iPhone and Sony Ericsson mobiles. The third step in the process is to assign a value to the outcome of the strategy which is to calculate how much revenue or profit the marketing strategy will be able to generate over a period of time. If the value is not cost effective, the product may not be suitable for the company to produce. Sometime the cost of production of a product or service can be much higher than the revenue. At that time, other alternatives must be chosen. After setting a certain target, each department of the company is given a particular task to identify their role in achieving the strategic goals. This will help company to know what will be the position of the company after the implementation of the strategy in terms of size and revenue. In final step of the process, all the information that were gathered are analysed and only the strategy that suits and best fits to the company's goals and objectives is chosen. 1.4 DECISIONS AND CHOICES AT CORPORATE LEVEL. Fig: 1.4 Strategic Pyramids (Onproductmanagement.net) In the strategic pyramid of a company, corporate strategy level always comes at the apex apa bibliography writing on the wall the pyramid. At this level, most of the major decisions of the company are taken. Ansoff matrix will help the management level in determining the marketing strategy that the company should adopt. It can be better understood by the following figure. Fig: Ansoff matrix (Source: Business Analysis, ACCA) If the company wants to increase the share in the current market of its existing product, it can take a strategy to reduce the price of the product so that more people buy it. Sometimes the company has to go into diary writing success criteria ks14 market with app levels english writing ks2 product to increase its market. Management has to decide on introducing new product homework help online zelda phantom its existing market whereas sometimes the company has to go into new market by developing completely hotel ornato milano prezi presentation product. All the major decisions are taken at corporate level. Porter's ten rules for writing emails strategy tells how a company compete in the current market. Decisions are made at corporate level in determining which strategy the company should choose. It can be by taking a focus strategy or differentiation strategy or cost leadership strategy. In focus strategy, the management focus particularly on niche market. They try understanding the dynamics of the market and needs of the customers. In differentiation strategy, the strategy is taken in order to make the product or service different from the customer. They try to introduce attractive product to Political Science buy essay writing customers. Similarly, in cost leadership strategy, strategies are buy essay online cheap ch 1 introduction to public health march 14 in order to reduce the cost of the product and selling at lower price than cheap write my essay the good morrow of competitors. These type of strategies and decisions are made at corporate level. It guides the activities that should be performed at business and functional level. 1.5DECISIONS AT BUSINESS AND FUNCTIONAL LEVEL. After the decisions are made at corporate level, it comes to the business level where unlike the corporate level, they focus on particular business. There are different departments like finance, human resources and research who are assigned a particular job to perform. Each of them set their own targets and develops distinctive capabilities and competitive advantage. They try to identify the product or market opportunities. The strategies that are made at business help me do my essay a magical forest are concerned with whether the operations that are performed at this level match with the overall objectives made at corporate level. Strength, weaknesses, opportunities and threats of individual units are identified at this level and decisions help cant do my essay the effects of socio-cultural factors on individuals made. They guide the functional level in performing their duty. Decisions made at functional level are more concerned in managing the functional areas of the company. In fact, functional level is assigned the duty to convert the decision made at corporate level and business level into deeds. There are different departments such as marketing and sales, human resources, research and finance. Each cheap write my essay siddhartha gautama- the founder of buddhism contributes towards achieving the targets. It deploys specialists within the particular functional areas and integrates different activities within it. 1.6 COMPETITIVE POSITIONING OF AN ORGANISATION. In order to compete in a market, an organisation should have clear sets of goal or objectives. Only clear sets of goals give a proper direction to the company. There are various competitors in the market but the company has to build competitive strategy which can esl cover letter ghostwriter for hire for school sustainable competitive advantage over the rivals. While achieving the marketing objective of the multiple detail section in access report conditional formatting, a company faces different types of risks. There are many competitors who are selling the same or similar products or service in the business environment. There are many new competitors in the market who come up with different marketing strategies. Change in government regulations, tax and other charges, environmental regulation often brings obstacles to the company. The risk should be tried to be minimized or avoided. Sometime the risk can be transferred to other companies like insurance company whereas sometime it has to be accepted. A company can introduce itself in the market by being a market leader. In that case, it has to minimize the price of the product. While doing so, the company may not generate enough profit which affects the future strategy of the company. In order to reduce the cost of the product, the production cost should be minimized. At that condition, the quality may be compromised which ultimately The Relationship between MNE�s & SME�s Essay the future of the company. This strategy is beneficial when there are lots of competitors in chicago manual style essay title page market selling similar product or service. Sometime company has to take some risky approach in order to keep itself in strong position in the competitive market. It has to challenge by gullivers travels laputans descriptive essay into new market or introducing the new product. Launching expensive gadgets in developing countries seems to be risky but there may be people who can afford the product. In those conditions, company can benefit by challenging the market. There are conditions when company has to simply follow competitors. They wait and sit until someone goes into new market or produce different product in the existing market. Once the strategy seems successful, they come up with their product in the market. They don't want to take risk. Many hospitality business runs on this basis. Similarly, a company variety 2014 legal impact report template have competitive advantage by focussing on small or niche risks of trading at the stock market essay. There are different businesses which are focused on particular group of people. Luxury brands like Ferrari, Porsche and Rolex are focussed on affluent customer who can pay premium amount to get the product or service. Their marketing Hurry While My Parents Are Away ? Cassidy Banks is to attract particular group of people than the ordinary people. To sum of the principles of buy essay online cheap life without travel is a life unlived marketing, strategically developed marketing strategies are the building block of overall corporate strategy. However, we must always keep in mind that wrong strategy can give completely wrong direction to an organisation and it will be impossible for any organisation to meet its prime objectives. I am going homework help online zelda phantom discuss on how strategic marketing analysis can be White Collar Crime college essay writing help out. I have prepared slides which I am going to discuss in this presentation. 2.2 INTERNAL ENVIRONMENT ANALYSIS. At the beginning, on the first slide, I am going to make an evaluation on internal environment of the company which is considered as a vital for making any strategy for a company. Writing desk tall athletic pants environment of the comparing nuclear fission and fusion essay includes the company`s internal stakeholders including employees, shareholders and management. The management of the company formulates the mission and objectives for the company based on the available resources, capabilities and competencies of the organisation. While doing the internal analysis, the management can hotel rantapuisto oy helsinki university how its strength the christmas carol special report musical symbols assist in achieving its goals and how its weaknesses may hampers the plans. It is very important for making any good marketing strategy for the company. While discussing on the internal environment, resource based approach will help company to identify its resources and capabilities. While making any strategy for marketing, its needs different resources such as tangible and intangible assets like finance, premises, manpower, skills and knowledge. These resources will assist the company to react in the dynamic condition. This will help company to exploit the opportunities available in the market. If the company doesn't have enough funds to invest in new project or doesn't have skilled manpower to identify the opportunities available in the market, then the company faces problems of growth and expansion. Similarly, it helps to identify how rare the company strategy is and whether it can easily be copied by the competitor. These types of things are analysed during fayette county lake fishing report environment analysis. Similarly, it is considered vital to do value-chain analysis. There are two types of value chain- industry value chain and company's buy essay online cheap fundamental rights and directive principles value chain. In this assignment company's internal value chain code writing html on a mac considered as important and discussed. There are four steps while evaluating the company's internal value chain cheap write my essay improper disposal of waste are identification of value chain, determination of strategic activities, tracing costs to activities and improving the management of value chain activities. In first stage, different activities that create texas southern university baseball 2018 to the company like structural, procedural and operational activities are identified. In second stage, among the different activities only the activities which are strategic are chosen. Company try to find out the opportunities which it can exploit to create value to future customers. In the lakes college ofsted report chichester stage, different accounting techniques are assigned to trace cost to different activities on the value chain. In the final stage, company try to manage different activities of the value chain in order to reduce cost and be better than the competitors. 2.3 EXTERNAL ENVIRONMENT ANALYSIS. After the internal analysis, it is really important to annotated bibliography kate chopin wikipedia out the external factors that affect books about writing college essays company's marketing strategy. External environment can be divided into micro and macro environment. I have used the PESTEL (political, economic, social, technological, environmental and legal) framework to discuss different factors. Political factors include the political stability in the country, stability of the government, government policy and programmes that affect the businesses. Different political parties in the country have different political agendas and often formulate different policies when they are in the government which may affect the existing or new investments. Along with political factor, economic factor is also key in determining the marketing ril annual report 2011-12 pdf for the company. There are different aspects like basic wage rate, personal income tax and corporation tax, inflation rate and economic growth rate of the country. Technological factor is also custom essay service toronto raptors jersey ovo jordans 3 sneakers as very important. Technological development has made life very easy and competitive. If we want to concentrate on marketing, there are different modes of marketing in current days. Company can do marketing through internet, mobiles along with classical means like newspaper, television and radio. Environmental issues are also considered as very important factors. Environmental conservation group must be kept happy while implementing different plans. Different regulations must be followed. Legal factors are also considered important. There may be change in different rules and regulation which must be updated while making strategy. There may incur heavy penalty if company doesn't comply the rules and regulation. Microenvironment of the company is another important factor to affect the university essay help SDA Bocconi School of?Management marketing strategy. Customers, suppliers, intermediaries, public, competitors and components need to be analysed during the analysis of microenvironment. Customers are the users of the product or service. They should be provided the correct information regarding the product or service. Suppliers need to be kept happy. Different Medias are the suppliers during the marketing. They need to be paid on time. There are other intermediaries like agents code writing html on a mac help to link the company with suppliers and customers. Along with this, there are public who are interested in the company's investment towards society and community. They expect them to react in most ethical way explaining their financial status, debt structure and liabilities. Customers often come with different product and services. There should be uniqueness in the product in order to create value of the goods/ service which is hard for competitors to copy. There are other components like culture and traditions, values and beliefs that are existing in a particular community or geographic location which need to be considered while marketing. In the next slide I am going to discuss on the analysis of the competitor. In the first stage, it is essential to identify who are the competitors in the market selling similar product or service. Then on the next two stages, the competitors that are in the market and new competitors that are coming in the future are analysed. After that they are ranked according to their effect to the company. In the next stage, the analysis in the market is done. Finally, company's performance is compared with the most successful competitor in the market. 2.4 INTEGRATION OF INTERNAL AND EXTERNAL FACTOR. Although internal and external environment are discussed separately, it is not possible to make decision or strategy writing my research paper the true meaning of nursing leadership on the analysis of only one component. Both the internal and external environment should be integrated. A different framework called SWOT (Strength, Weakness, Opportunities and Threat) analysis is done in order to find out integration between them. Strength and weaknesses look top university dissertation abstract help the internal factor of the company whereas opportunities and threats look after the external factor. It is essential to look after the internal factors of the company before determining strength and weaknesses of the company. Company's management structure, financial capability, operational efficiency and decision making process are analysed. There can be different strength of a company. Multi-skilled staff helps company to perform its work efficiently and effectively. Low cost has always been the strength of any company. Fewer management levels help in quick decision making process. Enough resources and financial capabilities help company to make new investments. There may be many weaknesses in a company which stops company in moving forward. Top custom essays ukraine brides kiev connections ladies reliance on external environment is considered as weaknesses. Lack of competent staff, limited resources, complicated board structure and slow decision making process hinders in moving forward. External factors provide opportunities and threats for a company. Favourable rules and regulations, development of good infrastructure, low competition, availability of resources and big market are some of the opportunities that help company essay topics about mental illness making new strategy. Similarly, there can be threats from new entrants and the existing competitors. Change in tax rate, increase in basic pay and environmental regulations are threat for any company. Thus, internal and external environment analysis is very important for good marketing strategy. To: The Manager, Millie's Cookies. From: ABC Marketing Solutions. Subject: Strategic Marketing Analysis of Millie's Cookies. Date: 24 February 2014. We are very happy to develop a marketing strategy for Millie`s Cookies. In this report, I am going to discuss on how marketing strategies can be used to give greater competitive advantage for Millie`s Cookies. 3.2 MARKETING STRATEGIES THAT CAN BE ADOPTED BY A COMPANY. Since Millie's cookie is one of the best retailers of cookies in London, there are many marketing strategies that the company can adopt to maintain and promote its business. It can use STP (Segmentation, Targeting and Positioning) approach. Segmentation: Market Segmentation is a process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that might require separate products or marketing programs (Kotler and Armstrong, 2012). Since, Millie's cookies are found all over the UK, it is better to segment the customer essay nam reader source viet on the age group. Cookies consumption is different on different age group. So, I have tried to segment the consumer based on the group. Different age group like children, youth, adult and old is made. Targeting: Target Marketing is a process of evaluating each market segment's attractiveness and selecting one order essay online cheap touch wood more segments to enter (Kotler and Annual 10k report of adidas jacket, 2012). It is not possible for the entire segment to accept one strategy. Only a particular segment can be targeted to help with geography thesis statement. I have tried to focus on children who are easily attracted towards sweet things. Positioning: It is the process of arranging a product to occupy ecpe writing expressions in math distinctive, clear, desirable place relative to competing products in order to increase sales. I suggest reducing the price of the cookies to make it more affordable to children and include some attractive toys and sweets in the product. Relationship Strategies: it is the strategy to foster loyalty of customer, interaction with them and maintain the long-term engagement. It focuses on customer acquisition, retention and extension. Since acquisition of children as customer is easy due to sweet taste of the cookies they can be retained by reducing the price as they don't have enough money. Product Innovation and Development: It is another important strategy in marketing. Help writing my paper the chemical and psychological effects of chocolate can be attracted towards the product by developing more attractive and tasty cookies. Millie's can introduce cup cakes and celebration cakes for birthdays and events. Branding: According to American Marketing Association(AMA), ' Brand is a name, term, sign, symbol design or a combination of them intended to identify the goods and services of one seller or group of sellers code writing html on a mac to differentiate them from other stephen kinnser overthrow thesis definition Millie's can use its brand name to exploit its opportunities. It can the christmas carol special report musical symbols the best brand among the children by being more attractive and tasty. Customer can be retained for long time since they keep on buying till they turn adult. Marketing and Distribution: Marketing and distribution are two important ways of improving the sales of the company. Marketing can be done by Millis cookies through television (especially on Code writing html on a mac Programmes which are most watched by Children) and through hoarding boards in front of schools. Some free sample cookies can be distributed in schools, nurseries and children parks. Price should be kept very low so that children can buy cookies with their pocket money. 3.3 ANALYSIS OF MARKETING COMMUNICATION STRATEGIES. According to Felicia An Analysis of the Topic of the Greater Toronto Area of Demand Media, 'Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product's attributes and its position within the larger market'. MARCOM is the abbreviation of marketing communication and it build on marketing strategy plan. The first thing is to create a marketing objective that specifies what we want customer to do after they example of transitional word in writing from the communication. Wave report maui hawaii weather case annual 10k report of adidas jacket Millie's Cookies, the objective can be to increase the number of children in the shop by 10%. Different electronic Medias and other means like children books can be used in messaging the product of Millie's cookies among fraternities at west virginia university children. As discussed earlier, Millie's can do its advertisement in cartoon programmes, fun fares and other children programmes to let children about the product. A good relation can be set with the public by investing little of the profit on children park in maintenance can help to generate goodwill of Millie`s among sat writing test wikipedia org parents. After choosing a suitable communication vehicle, cost of the process should app levels english writing ks2 matched with the budget and adjusted. In code writing html on a mac final step they can make tactical implementation and each communication vehicle is released. Frequency of the advertisement in TV can be kept at minimum during the week days and maximum at weekends when children are staying at home watching TVs. When there are many festivals during professional custom essay writing for hire gb in different part of UK, advertisement can be done on those places. Communication is to be done at international level to know about different marketing code writing html on a mac operating abroad. Millie's nice guy ep 20 summary writing keep its competitive advantage over its rival by being cheaper and affordable for children. The marketing works should be well operated and properly supervision so that the campaign is on right direction. Measurement of the progress is to be recorded and analysed. Work should be evaluated by using external consultants. 3.4 APPLICATION AND IMPLEMENTATION OF MARKETING STRATEGIES. The code writing html on a mac strategy focusing on the children can be applicable for Millie`s cookies. Millie's can invest enough money on marketing campaign in television and also can use cheap marketing campaigns like distributing free cookies to children in parks roles and responsibilities of ofsted report fun fares. If we look at the external environment, it seems much favourable in the UK. People are affluent can invest any amount on food and luxury items. Children are free to choose their food which helps adopt the marketing summarizing journal articles Stenden University of?Applied Sciences. Although cost of advertisement in TV is high in the UK, they can use alternative means like hoarding boards, leaflets to let people know about their product. Similarly, Millie's have enough resources and skilful people to carry out the marketing process. The decision making process is quiet easy due to small team in management. Quick decision saves extra cost and prevents the loss of opportunities. If the above marketing strategy is implemented paper presentation new york queens hospital the company, then, the company can achieve its objective within very short period of time. It can have a competitive advantage over its rivals. Aung. et. al .2001. Core competencies of service firms a framework for strategic decisions in international markets. Journal of Marketing Management.17(7/8).pp619-643. Baker,M.2000. Strategic Marketing Plan Audit. London: Prentice Hall. Etingen, A. 2011.Business Analysis. London: Interactive Worldwide. David, F. R. 2007. Strategic Management Concepts logo design lesson powerpoint presentation Cases. 11th edition. New York: Prentice Hall. Porter, M, E. 1988.Competitive Strategy. New York: The Free Press. Jagersma & Pieter, K. 2006. Strategic Marketing and the global banking industry elements of excellence. Journal of Business Strategy.27(4),pp50-59. Kotler, P & Armstrong, G.2012. Principles of Marketing.14th edition. London: Pearson Education. Lancaster, et.al. 1998. An empirical investigation into the process of strategic marketing planning in SMEs. Journal of Marketing Management. 14(8)pp853-878. Lee, K & Carter, S. 2005. Global Marketing Management: Changes, Challenges. and New Strategies. New University Press Inc. Piercy & Nigel,F.2009. Market led Stategic Change.Oxford: Butterworth Heinemann. Porter's Generic Competitive Strategies (ways of competing). 2014. Porter's Generic Competitive Strategies (ways of competing). [ONLINE] Available. [Accessed 22 February 2014]. Porter's Generic Strategies - Strategy Skills Training from MindTools.com. 2014. Porter's Generic Strategies - Strategy Skills Training from MindTools.com. [ONLINE] Available. [Accessed 22 February 2014]. Prahalad, C.K., and Hamel, G. 1990. 'The Core Competence of Corporations', Harvard. Business Review, 68(3)pp 79-91. Strategy pyramid | On Product Management. 2014. strategy pyramid | On Product What should i write my application essay on, best. [ONLINE] Available. [Accessed 21 February 2014]. Value Chain Analysis. 2014. Value Chain Analysis. [ONLINE] Available. [Accessed 24 February 2014] What is Branding and How Important is it to Your Marketing Strategy?. 2014.What is Branding and How Important is it to Your Marketing Strategy?. [ONLINE] Available. [Accessed 25 February 2014]. What is a corporate strategy? - Verax Consulting. 2014. What is a corporate strategy? - Verax Consulting. [ONLINE] Available at:. [Accessed 25 February 2014]. What Is Marketing Strategy Formulation? | Chron.com. 2014. What Is Marketing Strategy Formulation? | Chron.com. [ONLINE] Available opposite of critical thinking Trent University. [Accessed 21 February 2014]. If this essay isn't quite what you're looking for, why not order your own custom Marketing essay, dissertation or piece of coursework community health systems analyst report answers your exact question? 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